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March 11th, 2010 
Tom Smok, M.A. office:905.897.9555 cell:416.992.5010 tom@tomsmok.com
Sales Representative

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Why Use a Mississauga REALTOR® to Sell Your Home?
 In today's market, many homeowners have considered "going it alone" and selling their 
homes without the help of a REALTOR® to "save the commission." 
However, once they realize how complex and intimidating a real estate transaction can be,
most people reconsider and enlist the services of a REALTOR® to guide them. 
In reality, a "for sale by owner" transaction usually doesn't result in the cost savings
the homeowner may have hoped for. Most often, "for sale by owner" translates into
"discount" for potential homebuyers. As well, the sale of a home requires an organized, 
step-bystep approach that many homeowners just don't have the time, skill or experience
to carry out.
Do You Have The Time?
A REALTOR® provides many services including identifying your needs and wants, 
helping to set a listing price within current market guidelines, developing a marketing plan, 
offering tips and advice to make your home more attractive and "saleable,"
and acting on your behalf during negotiations to ensure your interests are protected. 
Even if you had the time to do all this yourself, how much would you really save when you
factor in the amount of time you'd have to invest.
Another advantage of working with a REALTOR® is the far reaching exposure you will receive.
REALTOR® Expertise
A REALTOR® has vast amounts of real estate knowledge and the experience required 
to stay cool, even in a hot real estate market. In Ontario, a REALTOR® is a licensed 
real estate professional who is a member of a local real estate board as well as the
Canadian Real Estate Association (CREA)
and the Ontario Real Estate Association (OREA)  .
When you work with a REALTOR®, you can expect strict adherence to provincial law as well as
to a code of ethics ensuring you'll receive the highest level of service, honesty and integrity. 
The Mississauga Real Estate Board   provides to its members continuous education 
and information updates on a local level in order for its members to better serve you, their clients.
Setting A Price
One of the most important services a REALTOR® will provide is helping you determine 
the "asking price" of your home. Setting a sales price is one of the most difficult and yet critical 
steps in the home-selling process. This is an area that requires extensive knowledge 
and training as well as access to sophisticated market analysis. 
Most "do-it-yourselfers" lack these resources and end up "guessing" at their price. 
If you set your price too high, many prospective buyers will be frightened off without even looking
at the property; too low, and you could miss out on thousands of dollars.
Selling your home is not a simple procedure. It involves large sums of money, 
stringent legal requirements and the potential for costly mistakes. 
A REALTOR® is committed to spending the time it takes to help you sell your home in the least 
amount of time and for the best possible price. It is important to realize that proper pricing, 
expert and effective negotiating skills can actually net more even after REALTOR® fees.
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